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Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Where They Go and What They Do Online A discussion with Rich Meyer, Healthcare Analyst for eMarketer, about a new eMarketer report he authored. The report focuses on U.S. physicians' use of the internet in their practices.

Social, Mobile, Analytics, & the Cloud A discussion with selected EU digital experts who will be speaking at the updcoming The 5th Annual Digital Pharma Europe conference. A discussion with Philippe Kirby, EUCAN MCM IT Director,... more

A discussion with Denise Silber, CEO of Basil Strategies, about why it is important for empowered patients ('ePatients') to attend eHealth conferences. Silber will talk about her efforts to establish and fund ePatient Travel Scholarships so that... more

Sanofi US to Develop Documentary Featuring Real Patients and Their Stories A conversation with Bruce Braughton, Vice President, Insulin Franchise for Sanofi U.S. about the "Diabetes Co-stars Casting Call" contest and the use of real... more

iVrach.com: An Online Community for Russian Speaking Physicians Guest Oxana Kolosova, Managing Partner at iVrach.com, discusses the use of social media in Russia by physicians and how the pharmaceutical industry can... more

A Discussion of Some Key Findings Guest Mark Bard, co-founder of the Digital Health Coalition, discusses some of the key findings from the October 2012 member survey, "Voice of The DHC Membership," conducted among 61... more

What EU Pharma Marketers Need from Digital Agencies Guest Saidat Amirkhanova, former Digital Communications Director at sanofi-aventis, discusses the relationship EU pharmaceutical marketers and digital agencies from the... more

Guests Lee A. Aase, director of the Mayo Clinic Center for Social Media and Edward Bennett, Director, Web and Communications Technology at University of Maryland Medical Center , discuss the Social Media Health Network and the... more

A Critical Shift in Drug Development in the Post-Blockbuster World Guests Thomas Krohn, Director, Clinical Open Innovation, Eli Lilly, Jerry Matczak, Community Manager for the Lilly Clinical Open Innovation Team, and Roland... more

Is Pharma Missing 90% of Behavior Change Opportunities? Guest Fard Johnmar, Founder and President at Enspektos, LLC, talks about DigiHealth Pulse, the first research initiative providing real-time information on how online and social... more