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Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

A New Pharma Commercial Model A conversation with Rob Halkes, MHA, Managing Consultant/Owner, Health Business Consult, about a new commercial model for a pharmaceutical market approach, which puts the customer's needs... more

Enough is Enough. It's Not Rocket Science! A conversation with Dyan Bryson, VP, Patient Enablement Services at Indegene Lifesystems Pvt. Ltd. and Managing Director, Inspired Health Strategies, LLC, about what it will take for the... more

The Need for Social Media Training A conversation with Alexandra Fulford, Principal at Healthcare Management Consultants, Ltd and known as @Pharmaguapa on Twitter. We discuss the need for social media training of... more

Ghostwriting, Celebrities, Symptom Quizzes, Numbers A conversation with Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut. We discuss how the marketing of... more

How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy Lifestyles A conversation with Angel Gonzalez, Founder & CEO, Ideagoras, Veronica Botet, Global Manager, Digital and Social Media, GE... more

What to Worry About After FDA Publishes Its "Final" Guidelines A conversation with Bradley Merrill Thompson, Member of the Firm at Epstein Becker & Green and General Counsel to the mHealth Regulatory Coalition. We discuss... more

Alliance Health's Safe Social API A conversation with Dan Hickey, SVP of Products at Alliance Health, about Alliance Health's Safe Social API, which enables marketing partners in the pharmaceutical industry to build interactive... more

Survey Reveals Physicians Prefer Filtered Sunshine A conversation with Michaeline Daboul, CEO of MMIS, about her company's third annual survey of doctors and their knowledge of the Sunshine Act. The survey found that... more

How Can (Should?) Pharma Marketers Facilitate the Conversation Between Patients & Physicians? A conversation with Alan Topin, President of Topin & Associates, about what he has called the 'Doctor-Patient Disconnect' and the... more

Impact on Pharma's Ability to Measure the Effectiveness of SEO Initiatives A conversation with Domenico Tassone, Vice-President of Digital Analytics & Operations at The Encima Group, about the privacy setting introduced by Google... more