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Pharma Marketing Talk


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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Tips from Boehringer Ingelheim Pharmaguy interviews Patricia Alves, Social Media Community Manager, and Jaclyn Fonteyne, Social Media Specialist, at Boehringer Ingelheim, about their experience with tweetchats to inform... more

Implications for Pharmacos, HCPs, and Patients Pharmaguy interviews Len Starnes, Digital Healthcare Consultant, about the transformation of medical conferences/congresses from the physical to the virtual and the implications for... more

HbA1c Teaching Model Brings Diabetes Education to Life Pharmaguy interviews Casey Steffen M.Sci., Manager at Biologic Models, about his crowdfunding campaign, which is designed to encourage supporters to share "rewards" that... more

Are They Parting or Is a Storm Brewing? Pharmaguy interviews Tracy A. England, Vice President of Social Media Marketing for OpenQ. We discuss comments submitted by the Social Media Compliance Council (SMCC) to the FDA seeking... more

Astellas's Animated Pitch Organ for OAB Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning at Astellas. We discuss a new pharmaceutical advertising campaign from Astellas that features... more

Insights on Creating Engaging Video for Consumers & Healthcare Professionals Pharmaguy interviews Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson. Rob provides insights on... more

Boost sales and develop direct relationships with consumers by imbuing Rx brands with human characteristics. Pharmaguy interviews Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business,... more

How to Balance Learning Objectives & Gameplay Without All the Stress Pharmaguy interviews Andy Yeoman, co-founder of Focus Active Learning, about making games that work for patients. The only way to get it right is to... more

How "Complete the Pair" Helps Open Doors Pharmaguy interviews Goose Lopez-Torres, Principal & Founder, Complete the Pair, LLC, about how his company, in conjunction with Soles4Souls - the largest shoe-based charity in... more

A Lundbeck-Epilepsy Foundation Case Study Pharmaguy interviews John Griffith, Maureen Winigrad, and David Winigrad, Principals at Centric Infographics, about their company's audience-centric and data-driven infographics system. The... more