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Pharma 3D

  • Broadcast in Business



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Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled "Pharma 3D: Rewriting the script for marketing in the digital age."

Topics for Discussion/Questions: 

  • Give us an short introduction to the e-book Pharma 3D. Why was this written now? Who collaborated in writing the book? What are the major takeaways for pharma?
  • Explain why you think pharma is not doing enough in digital marketing Is it fair to compare pharma to other, more lightly regulated in terms of marketing, industries?
  • The How-to section is extensive. What are the 3 Ds that pharma markets must know?
  • What are your future plans for the book? Are you hoping to include more pharma-specific case studies? 

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