Want Digital Pharma Marketing “RESULTS”?

Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book "RESULTS: The Future of Pharmaceutical and Healthcare Marketing," which he co-authored with Scott Weintraub, Brad Sitler, Joanne McHugh, Roger Zan, and Stephen Morales. 

The book covers 5 key themes:

• Regional Marketing
• Digital Marketing
• Big Data
• Evolving Systems of Care & the ACA
• A view from the manufacturers perspective

RJ will focus on the chapter about digital marketing. Questions and topics we will touch on include:

• What are some of the biggest trends you are seeing in digital marketing today?
• There is a shift from targeting contextually to targeting based on an audience, how is this playing out in digital marketing and where is it heading?
• What are some examples of “data driven” targeting in online advertising?
• What does the future hold for the newer media and platforms such as mobile and video?
• How big of a role does societies concerns over privacy play in how the future unfolds?
• For the chapter on a view from the manufacturer, I understand you interviewed over two dozen pharmaceutical executives. What are the main themes you heard from them?