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Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book "RESULTS: The Future of Pharmaceutical and Healthcare Marketing," which he co-authored with Scott Weintraub, Brad Sitler, Joanne McHugh, Roger Zan, and Stephen Morales.
The book covers 5 key themes:
RJ will focus on the chapter about digital marketing. Questions and topics we will touch on include: