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Pharma-Sponsored Mobile Health Gaming Apps

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Sanofi's Mission T1D for Children with Type 1 Diabetes

Pharmaguy interviews Becky Reeve, Head of Professional Relations, Diabetes Franchise Sanofi UK & Ireland.  We talk about Mission T1D, a new gaming app for children with type 1 diabetes in the UK. Mission T1D aims to support a serious message through gaming and play to encourage children with T1D (and their family, teachers and friends) to learn more about how to live with diabetes.

Questions/Topics of Discussion

  • Please tell us more about Mission T1D; specifically describe the game, how it is meant to be played, by whom and in what settings.
  • Is Mission T1D an example of what is often called "gamification?" In general, what role do you see for "gamification" in pharma promotion and patient support?
  • Obviously, this is an educational game. How do you incorporate education into the game. How do you ensure that kids will not abandon the game if it is "too educational" and not fun?
  • This is not the first diabetes mobile app created by Sanofi Diabetes for kids in the UK. What is the value proposition for Sanofi to develop these apps?
  • Are there plans to introduce this game to the U.S. market?