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The Mobile Health Library Platform

  • Broadcast in Business
Pharmaguy

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Apps for Rx Adherence & Outcomes Support

Pharmaguy interviews Rob Dhoble, CEO of Adherent Health, LLC., about Mobile Health LibraryTM (MHL), which is a HIPAA privacy-protected mobile app platform built for the unique education, service, and support needs of health-related customers, including patients, health professionals, caregivers, and consumers.

MHL Key Facts:

  • MHL apps can include valuable discounts and savings.
  • MHL apps can help patients better understand their health, health conditions, and related treatments.
  • MHL apps can be received via email or SMS from a healthcare professional, friend, family member, or loved one.
  • MHL apps may receive direct-to-app updates.
  • MHL apps are confidential, meaning that user identity remains unknown to medication, medical device, and medical diagnostic product sponsors.
  • MHL app "tags" may be placed on posters, printed materials, advertisements, websites, or brand-related packaging.
  • MHL apps can be shared with friends, family, and loved ones via email and SMS.

Questions/Topics of Discussion

  • Why are there so few successful pharma brand patient support apps?
  • What are patients, doctors, and payers looking for in mHealth apps?
  • Good privacy practices & pharma industry trust issues
  • Outcomes tracking using de-identified patient/app engagement data
  • App building vs. app marketing: Which is best for Pharma?

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