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A KOL by Any Other Name

  • Broadcast in Business



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Should Pharma Replace the Term “KOL”?

Pharmaguy interviews Sanjay Singhvi, Director, System Analytic, about KOL terminology and the research his company conducted around it with KOLs and pharmaceutical executives.

Topics/Questions discussed include:

  • Are pharmaceutical companies still using the term KOL?
  • Why the interest in changing the terminology?
  • Is this a divisive/controversial issue?
  • Is this a superficial change or reflective of something deeper?
  • What about "KOLs" themselves? What do they think?
  • How does all this affect vendors/service providers? E.g. What are they searching for in Google - still searching for "KOL Mapping"?!