BlogTalkRadio uses cookies. By using our services, you're agreeing to our Cookies Policy. Got it

Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Google's Rapidly Disappearing (Free) Organic Search Data

  • Broadcast in Business



Follow This Show

If you liked this show, you should follow Pharmaguy.

Impact on Pharma's Ability to Measure the Effectiveness of SEO Initiatives

A conversation with Domenico Tassone, Vice-President of Digital Analytics & Operations at The Encima Group, about the privacy setting introduced by Google last year, which now lists referring keywords from organic search as "not provided," and what this means for pharmaceutical marketers who need to measure the effectiveness of their search engine optimization (SEO) initiatives.