http://www.blogtalkradio.com/pattyrappaJust another day in paradise. Known for her easy-to-do business perspective, Patty talks shop about entrepreneurial life, marketing trends and overall business management . Based in west Los Angeles, she's an award winning internet marketer and entrepreneur with over 15 years of experience helping her clients thrive in their small businesses. "It's all about making it rain, then dancing in it!," she claims.enCopyright Patty Rappa (C/O Blogtalkradio)Tue, 25 Jun 2019 08:15:00 GMTWed, 23 Apr 2014 19:30:00 GMTEntrepreneurBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/e9febab4-e9f0-4065-80ee-10938b20224b_pattyrappa_blogtalk4.jpghttp://www.blogtalkradio.com/pattyrappaJust another day in paradise. Known for her easy-to-do business perspective, Patty talks shop about entrepreneurial life, marketing trends and overall business management . Based in west Los Angeles, she's an award winning internet marketer and entrepreneur with over 15 years of experience helping her clients thrive in their small businesses. "It's all about making it rain, then dancing in it!," she claims.feeds@blogtalkradio.comBlogTalkRadio.comentrepreneur,glampreneur,business,patty rappa,small business,beverly hills,lifestyle,attracting investors,beverly hills realtor,bravo starGlampreneurGirlnoJust another day in paradise. Known for her easy-to-do business perspective, Patty talks shop about entrepreneurial life, marketing trends and overall businessepisodichttp://www.blogtalkradio.com/pattyrappa/2014/04/23/how-to-fire-clients-the-right-way-before-they-drive-you-nutsEntrepreneurhttp://www.blogtalkradio.com/pattyrappa/2014/04/23/how-to-fire-clients-the-right-way-before-they-drive-you-nuts/#commentshttp://www.blogtalkradio.com/pattyrappa/2014/04/23/how-to-fire-clients-the-right-way-before-they-drive-you-nutsWed, 23 Apr 2014 19:30:00 GMTHow to Fire Clients the Right Way (Before They Drive You Nuts)We've all had them, the client that just does NOT want to play nicely.  As entrepreneurs we fear the need to confront these dark cloud folks, just about as much as we fear their dreaded Yelp reviews.  Not to worry, today I'm sharing some tried and true ways to keep the client oh-so-happy as you gently show them the door ;-) 00:35:00GlampreneurGirlnoentrepreneur,business,patty rappa,education,podcastWe've all had them, the client that just does NOT want to play nicely.  As entrepreneurs we fear the need to confront these dark cloud folks, just about as muchhttp://www.blogtalkradio.com/pattyrappa/2014/03/21/doubling-your-productivity-in-half-the-timeEntrepreneurhttp://www.blogtalkradio.com/pattyrappa/2014/03/21/doubling-your-productivity-in-half-the-time/#commentshttp://www.blogtalkradio.com/pattyrappa/2014/03/21/doubling-your-productivity-in-half-the-timeFri, 21 Mar 2014 18:00:00 GMTDoubling Your Productivity in Half the TimeTime is the only asset we all have equal measures of.  So then why is it so easy to spend and lose?  Over the years I've helped clients master their productivity by doing this one simple (yet profound) step: Duplicating themselves. Join me as I share the number one secret to duplicating yourself successfully (and no it's not about hiring someone just like you).  In fact, you'll be surprised how easy it is to nail it the first time around! 00:30:00GlampreneurGirlnoentrepreneur,business,patty rappa,glampreneur,efficiencyTime is the only asset we all have equal measures of.  So then why is it so easy to spend and lose?  Over the years I've helped clients master their productivithttp://www.blogtalkradio.com/pattyrappa/2014/02/25/exclusive-how-and-why-to-pitch-your-reality-showEntrepreneurhttp://www.blogtalkradio.com/pattyrappa/2014/02/25/exclusive-how-and-why-to-pitch-your-reality-show/#commentshttp://www.blogtalkradio.com/pattyrappa/2014/02/25/exclusive-how-and-why-to-pitch-your-reality-showTue, 25 Feb 2014 23:00:00 GMTExclusive: How and Why to Pitch Your Reality ShowIt seems there's a reality show for just about anything and everything under the sun now-a-days.  While they offer great entertainment and at times a boost of affirmation, (for one to be able to say, "at least my life isn't..."), the ironic reality, is they're an amazing marketing vehicle, making millions for the individual cast members.  If you've tuned in before, you've heard me interview various reality show stars. I love to gain perspective about how they've leveraged their personal brands, via their respective shows, but this week, I wanted to learn from the masters behind the show themselves.  You know, get a little behind the scenes action.  Listen in as I share "how to" notes from reality show producers and agents at a recent NY Television Festival workshop I attended here in LA.  Pretty interesting stuff and incredibly powerful when you're ready to go for it ;)   00:23:00GlampreneurGirlnoIt seems there's a reality show for just about anything and everything under the sun now-a-days.  While they offer great entertainment and at times a boost of ahttp://www.blogtalkradio.com/pattyrappa/2014/01/24/the-correct-way-to-fake-it-till-you-make-itEntrepreneurhttp://www.blogtalkradio.com/pattyrappa/2014/01/24/the-correct-way-to-fake-it-till-you-make-it/#commentshttp://www.blogtalkradio.com/pattyrappa/2014/01/24/the-correct-way-to-fake-it-till-you-make-itFri, 24 Jan 2014 00:30:00 GMTThe Correct Way to Fake it Till You Make ItWe've all been there: "Do they see right through me?  Can they tell how nervous I really am?  Can I pull this off without looking like an idiot?"  It's a transparency world out there (thanks social media) and a little tougher sometimes to come off creditable, reliable and above all sound like you know what you're talking about!  Here's a few ways to make sure you are hitting the mark with your eyes closed, never have to worry about being received or categorized as an "imposter entrepreneur or business person" ever again ;-) 00:37:00GlampreneurGirlnoWe've all been there: "Do they see right through me?  Can they tell how nervous I really am?  Can I pull this off without looking like an idiot?"  It's a transphttp://www.blogtalkradio.com/pattyrappa/2014/01/16/5-business-resolutions-youll-be-glad-you-keptEntrepreneurhttp://www.blogtalkradio.com/pattyrappa/2014/01/16/5-business-resolutions-youll-be-glad-you-kept/#commentshttp://www.blogtalkradio.com/pattyrappa/2014/01/16/5-business-resolutions-youll-be-glad-you-keptThu, 16 Jan 2014 05:00:00 GMT5-Business Resolutions You'll Be Glad You KeptNew year and already half way through its first month.  Have you made new strides in your business?  If not, here's five EZ resolutions you can keep to make sure clients come back for more and create RAVING referrals in the process!  00:23:00GlampreneurGirlnoNew year and already half way through its first month.  Have you made new strides in your business?  If not, here's five EZ resolutions you can keep to make surhttp://www.blogtalkradio.com/pattyrappa/2013/12/19/top-three-post-holiday-sales-marketing-secrets-most-small-biz-merchants-missEntrepreneurhttp://www.blogtalkradio.com/pattyrappa/2013/12/19/top-three-post-holiday-sales-marketing-secrets-most-small-biz-merchants-miss/#commentshttp://www.blogtalkradio.com/pattyrappa/2013/12/19/top-three-post-holiday-sales-marketing-secrets-most-small-biz-merchants-missThu, 19 Dec 2013 19:00:00 GMTTop Three Post Holiday Sales & Marketing Secrets Most Small Biz Merchants Miss!It's holiday time!  A time when customers are all a flurry, making their lists, checking them twice and in a state us marketing brats like to call "Urgency Eutopia".  You see there's about sixty-thousand reasons why people don't want to make a purchase decision, but during this magical time of year, all those pretty much fly out the car window, on the way to the outlet mall.  I love coaching my small business merchants through this season simply because it's a license for them to to be as creative (or assertive) as they want.  We dial in everything from email list building (post-holiday marketing), implement motivating friends/family referral programs and OMG....the magic of the RSVP marketing strategy.  Almost brings a tear to my eye when I think of how much we can do as small business merchants during this 30-45 day consumer buying blitz.  Today, we're going to lift the layers of three very cool, very powerful holiday marketing strategies.  I'll recap how my clients did on their Black Friday marketing campaigns (maybe have one on the air to chat with us a bit) and then dive into what we are doing RIGHT NOW to leverage these last few days of the retail spending season.  As a bonus, I'll share a few nuggets of how we are planning to kick off the new year with a e-blast bang!  After all, just because gift giving season ends, doesn't mean our marketing work and opportunities are over ;-)     00:44:00GlampreneurGirlnosmall business marketing,entrepreneur secrets,holiday sales,sales trainingIt's holiday time!  A time when customers are all a flurry, making their lists, checking them twice and in a state us marketing brats like to call "Urgency Eutohttp://www.blogtalkradio.com/pattyrappa/2013/11/21/just-talking-a-little-decor-with-the-amazing-martyn-lawrence-bullard-3Entrepreneurhttp://www.blogtalkradio.com/pattyrappa/2013/11/21/just-talking-a-little-decor-with-the-amazing-martyn-lawrence-bullard-3/#commentshttp://www.blogtalkradio.com/pattyrappa/2013/11/21/just-talking-a-little-decor-with-the-amazing-martyn-lawrence-bullard-3Thu, 21 Nov 2013 19:00:00 GMTJust talking a little decor with the AMAZING Martyn Lawrence Bullard <3He's interior design royalty not to mention simply the most adorable man when talking textures and tiles.  This week I'm talking interior design with the AMAZING Martyn Lawrence Bullard.  Though recognized in the US mainly as one of Bravo TV’s Million Dollar Decorators, his newest television show, Hollywood Me (which airs in the UK), has recently won the National Reality TV Awards for Best Self-Improvement/ Makeover Show. Martyn’s extraordinary attention to detail and commitment to quality have won him international acclaim, as well as the respect of such A-List clientele as Tommy Hilfiger, Cher, Tamara Mellon, Ellen Pompeo, Sharon and Ozzy Osbourne, to name a few.   00:21:00GlampreneurGirlnoMartyn Lawrence Bullard,Glampreneur,Interior design,Decor,Celebrity InteriorsHe's interior design royalty not to mention simply the most adorable man when talking textures and tiles.  This week I'm talking interior design with the AMAZINhttp://www.blogtalkradio.com/pattyrappa/2013/11/14/the-business-of-bringing-sexy-backEntrepreneurhttp://www.blogtalkradio.com/pattyrappa/2013/11/14/the-business-of-bringing-sexy-back/#commentshttp://www.blogtalkradio.com/pattyrappa/2013/11/14/the-business-of-bringing-sexy-backThu, 14 Nov 2013 19:00:00 GMTThe Business of Bringing Sexy BackWe've all thought about what a little nip here or tuck there would do to boost our sexy walk but what about the art of making us feel young again?  It's all in a day's work for board certified (youth guru) Dr. Ryan Stanton of Beverly Hills.  He's my special Glampreneur guest this week and we'll chatting about anti-aging hormone replacement and even (you guessed it) "Hot Vaginas".  A procedure called Labiaplasty and one that's recently become all the rave among celebs and business women everywhere.  00:28:00GlampreneurGirlnoBeverly Hills,plastic surgery,business,Glampreneur,Dr Ryan StantonWe've all thought about what a little nip here or tuck there would do to boost our sexy walk but what about the art of making us feel young again?  It's all inhttp://www.blogtalkradio.com/pattyrappa/2013/11/07/jennifer-gimenez-shares-talks-entrepreneurship-and-sobrietyEntrepreneurhttp://www.blogtalkradio.com/pattyrappa/2013/11/07/jennifer-gimenez-shares-talks-entrepreneurship-and-sobriety/#commentshttp://www.blogtalkradio.com/pattyrappa/2013/11/07/jennifer-gimenez-shares-talks-entrepreneurship-and-sobrietyThu, 07 Nov 2013 22:00:00 GMTJennifer Gimenez Talks Entrepreneurship and Sobriety You may have seen her mentoring addicts along side Dr. Drew in Sober House or maybe gracing a red carpet next to the Beverly Hills Housewives; but you've never seen her play the role of an executive digital media producer until now. Jennifer Gimenez, will be on the air with me, sharing her newest Silicon Beach venture: Soberbook.com  This social storybook platform, for addicts to find community, share stories and ultimately acknowledge their own truth.   As addiction is such a real pitfall in the entrepreneurial life, I LOVE this idea and simply had to invite her to share her vision with our listeners.00:41:00GlampreneurGirlnoJennifer Gimenez,Entrepreneur,Soberbook,Lifestyle,GlampreneurYou may have seen her mentoring addicts along side Dr. Drew in Sober House or maybe gracing a red carpet next to the Beverly Hills Housewives; but you've neverhttp://www.blogtalkradio.com/pattyrappa/2013/10/25/bravos-marissa-zanuck-talks-business-in-the-hillsEntrepreneurhttp://www.blogtalkradio.com/pattyrappa/2013/10/25/bravos-marissa-zanuck-talks-business-in-the-hills/#commentshttp://www.blogtalkradio.com/pattyrappa/2013/10/25/bravos-marissa-zanuck-talks-business-in-the-hillsFri, 25 Oct 2013 18:00:00 GMTBravo's Marissa Zanuck Talks "Business in the Hills" Whether you're a fan of Bravo's Beverly Hills Housewives or not, there's no deneying that beyond the glitz and glam, there's real business going on in the Hills.  This week, we're going to talk shop with Beverly Hills real estate pro and Bravo regular, Marisa Zanuck about what it looks like to work as a busy Hollywood Glampreneur. 00:23:00GlampreneurGirlnoMarisa Zanuck,Bravo Star,Beverly Hills Realtor,Glampreneur,Business WomanWhether you're a fan of Bravo's Beverly Hills Housewives or not, there's no deneying that beyond the glitz and glam, there's real business going on in the Hillhttp://www.blogtalkradio.com/pattyrappa/2013/10/06/the-real-beverly-hills-lifeLifestylehttp://www.blogtalkradio.com/pattyrappa/2013/10/06/the-real-beverly-hills-life/#commentshttp://www.blogtalkradio.com/pattyrappa/2013/10/06/the-real-beverly-hills-lifeSun, 06 Oct 2013 17:00:00 GMTThe Real Beverly Hills Life Living and working as a business girl in Beverly Hills is not as fabulous as it looks on TV.  In fact it's serious work, but more important it's serious mental maintenance.  Something I spent time reflecting on this Sunday morning, as I was getting ready for my busy work week.    That coupled with not always having it all figured out and allowing the fear of the unknown to close-to-paralyze me, I made a choice to get back to the basics and ask myself:  What's my real purpose? 00:54:00GlampreneurGirlnoBeverly Hills,Lifestyle,Glampreneur,Patty Rappa,SuccessLiving and working as a business girl in Beverly Hills is not as fabulous as it looks on TV.  In fact it's serious work, but more important it's serious mentalhttp://www.blogtalkradio.com/pattyrappa/2013/09/27/small-business-why-paying-yourself-first-matters-the-mostBusinesshttp://www.blogtalkradio.com/pattyrappa/2013/09/27/small-business-why-paying-yourself-first-matters-the-most/#commentshttp://www.blogtalkradio.com/pattyrappa/2013/09/27/small-business-why-paying-yourself-first-matters-the-mostFri, 27 Sep 2013 21:00:00 GMTSmall Business: Why "Paying Yourself First" Matters The Most As small business owners and entrepreneurs, it's super easy to fall into what I call the "no-pay" zone.  We do it in the name of sacrifice for the furtherance of our business, security of our staff and sometimes just plain feeling of fear.  There is a middle ground and one we can all safely tred happily.  Join us for this very special financial episode, featuring my good friend Doug Stone, host of "Real Money with Doug Stone." It's a weekly radio show where he shares his expertise about finances, retirement and so much more.    00:43:00GlampreneurGirlnoinvestment,business,small business,glampreneur,moneyAs small business owners and entrepreneurs, it's super easy to fall into what I call the "no-pay" zone.  We do it in the name of sacrifice for the furtherancehttp://www.blogtalkradio.com/pattyrappa/2013/09/17/how-to-get-investor-action-fastBusinesshttp://www.blogtalkradio.com/pattyrappa/2013/09/17/how-to-get-investor-action-fast/#commentshttp://www.blogtalkradio.com/pattyrappa/2013/09/17/how-to-get-investor-action-fastTue, 17 Sep 2013 21:30:00 GMTHow to Get Investor Action FAST! Have you ever wanted to reach out to capital venture people, investors, pretty much anyone with money to buy or vest into your company? The truth of the matter is that finding money as easy as walking into a wall.  Seriously, people with money (who want to spend it) are EVERYWHERE!  The key is to know how to attract them and most important, know what to do with them once you have them in front of you! In this segment, I'm going to share my top secrets to not only how to "get shark tank ready" but how to find the sharks and most important, how to make them chase you! 00:45:00GlampreneurGirlnoShark tank ready,Getting funding,Attracting Investors,Small Business,GlampreneurHave you ever wanted to reach out to capital venture people, investors, pretty much anyone with money to buy or vest into your company? The truth of the mattehttp://www.blogtalkradio.com/pattyrappa/2013/08/23/business-drama-learning-how-to-laugh-and-get-through-itBusinesshttp://www.blogtalkradio.com/pattyrappa/2013/08/23/business-drama-learning-how-to-laugh-and-get-through-it/#commentshttp://www.blogtalkradio.com/pattyrappa/2013/08/23/business-drama-learning-how-to-laugh-and-get-through-itFri, 23 Aug 2013 18:30:00 GMTBusiness Drama: Learning How to Laugh and Get Through It! Glampreneur talk with my best friend and rockstar Real Estate Agency owner, Tara Nagelhout.  Catching her up on highlights of the recent business drama, cash flow crisis...how I survived it all without taking out a box of Krispy Krems.  00:53:00GlampreneurGirlnobusiness,legal issues,cash flow issues,finding the bright side,glampreneurGlampreneur talk with my best friend and rockstar Real Estate Agency owner, Tara Nagelhout.  Catching her up on highlights of the recent business drama, cash flhttp://www.blogtalkradio.com/pattyrappa/2013/08/15/turning-tweets-into-cash-the-formulaBusinesshttp://www.blogtalkradio.com/pattyrappa/2013/08/15/turning-tweets-into-cash-the-formula/#commentshttp://www.blogtalkradio.com/pattyrappa/2013/08/15/turning-tweets-into-cash-the-formulaThu, 15 Aug 2013 20:00:00 GMTTurning Tweets into Cash: The Proven FormulaEveryone talks big reasons to actively participate in social media, but few can clearly spell out the game plan to monetize the effort.   This week, we are breaking it all down and you'll be amazed at the kind of money it can really make for your small business.  My special guest, James Keil is VP of Sales for Waitrainer.com, an online training solution that closes thousands of dollars per month using Twitter.  He will be joining me to share step-by-step how he does it.  So saddle up and take notes because it's gonna be good!00:56:00GlampreneurGirlnoTwitter,Social Media,Sales Training,Small Business,EntrepreneurEveryone talks big reasons to actively participate in social media, but few can clearly spell out the game plan to monetize the effort.   This week, we are brea