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46-On The Record: What role does consciousness play in marketing?

  • Broadcast in Business
On The Record

On The Record


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One of Sandra Garcia’s first learned skills was writing, a love for which she has carried through to present day. As a child, she cared equally about world issues, and her passions led to her finish a degree in English Literature and Film Studies, publish numerous poetry and film reviews, and start a career in Public Relations. After nearly two years, she knew that the corporate world wasn't for her, and started her freelance PR business in 2008. Later that year, she started a journey to living an eco lifestyle and becoming nearly vegan after watching a life-changing documentary called Earthlings.

In 2011, a serendipitous series of events re-awakened her consciousness of her place in the world and the passions she had as a child. An idea she had two years prior returned: a business that reflected her values rather than one that reflected a successful image. She then decided that 2012 was the right time to launch the Conscious PR brand and use her storytelling skills to join and forward the already growing conscious movement.

Sandra Garcia was raised in Vancouver BC and is a member of LOCO BC and the Vancouver Chapter of eWomen Network. She is a founding Board member of the Vancouver Short Film Festival, having seen and programmed 7 years worth of short films. She has served on the Board of the Projecting Change Film Festival and is a contributing blogger on HelloVancity.com. She is also partner in Rescued Clothing Company, which was launched in Fall 2014 with her sister Sarah.


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