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NY Brand Lab Radio

NY Brand Lab Radio

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What gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. Her insights lean toward the unorthodox and provocative, and she’ll show you just what you can do to make your brand a winner.

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NY Brand Lab Radio

charset="utf-8" /> If you're looking to bring more spark and hustle into your business, meet Tory Johnson. She's a small business champion, and knows a lot about spark and hustle especially at work and play. She dropped out of... more
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NY Brand Lab Radio

BRAND AUDIT: THINKIMPROV CO-FOUNDERS GET ON THE HOT SEAT FOR A BRAND AUDIT WITH MARY VAN DE WIEL Improvised comedy is gaining recognition as an art form with valuable lessons for professionals of all stripes.... more
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NY Brand Lab Radio

In the mood to whip up a business? Well, you can. Faster than you think. Meet Clay Hebert as he talks up a storm about how to make things happen. An idea farmer and incurable entrepreneur, Clay Hebert is founder & Chief Engagement... more
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NY Brand Lab Radio

According to cognitive anthropologist Dr. Bob Deutsch, there are four key tenets to keep top of mind when developing your marketing and branding campaigns: 1) Emotion controls the mind as it did when humans first came on the scene; 2)... more
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NY Brand Lab Radio

How fascinating are you when you tell your own brand story?! Meet Michael Margolis. For the past decade, he's taught change-makers and innovators how to get others to believe in their story. Recently, Michael's interests got a bit more... more
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NY Brand Lab Radio

Ali Brown is fast becoming regarded as the voice for women and business success. As founder and CEO of Ali International, she has created a dynamic multimillion-dollar enterprise that is devoted to empowering women... more
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Nancy Duarte is the quintessential visual storyteller. At the forefront of best practices for global business communicators, she's really, in fact, a conquistador who liberates the undiscovered, sets boundaries for safe play, and builds... more
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If you'd like to hear about 9 Odd Strategies for Coaxing Out Your Brilliance, you've come to the right place. You see, the one nice thing about being human is that you’d don’t have to be normal. I happen to prefer odd. If it’s got a quirky or... more
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Karen Karp is an enlightened entrepreneur. A broker in the public interest with an uncanny ability to creatively tie strands together to make a positive difference, she's also an innovator in the business of food. As a child, her punishment for... more
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Fahrenheit 212 Innovation Director Rony Zibara embodies cultural fusion. Born in Beirut, raised in Canada and nurtured by France, Rony is not only trilingual, but also able to conceive and express ideas with an empathic, global perspective... more
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