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Data-Driven Fundraising

  • Broadcast in Non-Profit
Nonprofit Utopia

Nonprofit Utopia


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Every living organism has vital signs, or key indicators of health.  For us humans, these include blood pressure, heart rate, respiratory rate and temperature.

Likewise, organizations have key indicators of health.Depending on the organization, its goals and objectives, these key performance indicators may vary.  However, regardless of where your organization is in its development, or what it does, you should have a set of financial key performance indicators, or KPI’s, including fundraising, donor retention, return on investment, etc. 

Join us as Dan Doyle, Chief Evangelist of MarketSmart’s Fundraising Report Card, talks about how your organization can use data-driven fundraising as part of your performance management system and growth strategies.

Call in live at (347) 884-8121 to join the conversation. You don't need an account to listen. You can also participate in the live chat.  Archived episodes may be found at iTunes, Podcast Chart, Blubrry and Stitcher.


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