Rock Your Giving Tuesday: Using Aligned Storytelling to Increase Fundraising

Nonprofit storytelling is an essential part of fundraising. Join Daniel Ash, Chief Marketing Offcer, Chicago Community Trust, and Princess Currence, Director of the UIC Certificate in Nonprofit Management Program (CNM), for a lively discussion on the power of nonprofit storytelling to raise funds.  Use your organization's mission, history and core values to develop a narrative with a sequence of events, villains and heroes that beat the odds to make a difference.

In this engaging hour, you will learn how to:

• Listen to prospective funder stories to craft organizational stories that are relevant to them and aligned with their interests
• Integrate your organization’s mission, vision, goals, and objectives into your stories
• Blend human interest with organizational data that anticipates donor inquiries
• Achieve maximum effect by crafting stories with a backdrop, a protagonist, and an antagonist