The headlines and news stories most times seem to highlight the negative issues associated with social media in education. However, social media is here to stay – and some school districts are finding that social media is a valuable tool in communicating with parents and the community. What can school districts dowith social media that will enhance their district's image? What forms of social media are effective? ?What are some pitfalls you may want to avoid? Please join NJSBA host Ray Pinney as he discusses these issues with Dr. Timothy Purnell, Superintendent in Somerville; Dr. James McLaughlin, superintendent in North Plainfield; and Michelle Vella, Assistant Superintendent for North Plainfield.