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Nicolette Tallmadge

15 Minute Craft Website Tips


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My name is Nicolette Tallmadge, I currently run my own hand crafted jewelry design business. I’ve been designing and selling jewelry for over 11 years. I got the idea about The Crafted Webmaster when I was working as a full time and freelance web designer. I created my first site in 1996 by learning HTML in a magazine and used that experience to get a job designing web sites for a living. While designing sites full time and on a freelance basis, I was also designing and selling my own handmade jewelry and used my web experience to promote myself online. During that time I helped many of my fellow artisans with setting up their own web sites and with advice on how to promote their business on the web. I now run my jewelry business full time and I’ve built The Crafted Webmaster so I can provide information to other fellow artists and craftsmen so they can learn how to promote their work on the Internet.

On-Demand Episodes

How your art website looks is something that all artists want to get right when you're creating your website. But do you take as much care with the words on your website? While design is a huge part of how potential customers perceive... more

How "trustworthy" is your art website? When it comes to marketing and selling your art or handmade crafts, the trustworthiness of your website can make the difference whether you make that sale or not. In this episode, I'll talk about... more

In the last episode, I discussed some of the basic components that you need in order to sell your artwork directly off of your website and how those components work together. So now, how do choose the right ecommerce system for your... more

If you want to sell your craft or your artwork directly from your own website, there are a number of things you need to put together to make it work. But with all of the different components to put together, how to pick something that's not too... more

Art portfolio services and craft sales sites like Etsy, Artfire, Fine Art Studio Online, and Artspan are a great way for an artist or crafter get an online presence quickly. But is it better use one of these services or is it better to create your... more

Building your art website is only the beginning step in using the Internet to market your artwork. A great website is nothing without a steady flow of potential customer and collectors. While building traffic to your art website is an ongoing... more

Have you been neglecting your art website lately? When people visit, do they get the impression that you haven't updated your website or months...maybe even years? Once you build your art website, it needs regular maintenance and the... more

One of the things that you need to consider when you're designing your art website is your color scheme. But choosing a scheme that looks good on the Internet is much different than choosing colors for your print brochure. And there... more

If you have a website for your artwork, having a reliable host company to host it is an absolute must if you want your website to stay up and available to customers 24 hours a day. So what do you do if your current website host is less than... more

The social networking site Facebook is estimated to have more than 250 million active users and over 120 million of those users log into Facebook everyday. That's a lot of potential new visitors to your website who could turn into potential... more

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