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Nicolette Tallmadge

15 Minute Craft Website Tips


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My name is Nicolette Tallmadge, I currently run my own hand crafted jewelry design business. I’ve been designing and selling jewelry for over 11 years. I got the idea about The Crafted Webmaster when I was working as a full time and freelance web designer. I created my first site in 1996 by learning HTML in a magazine and used that experience to get a job designing web sites for a living. While designing sites full time and on a freelance basis, I was also designing and selling my own handmade jewelry and used my web experience to promote myself online. During that time I helped many of my fellow artisans with setting up their own web sites and with advice on how to promote their business on the web. I now run my jewelry business full time and I’ve built The Crafted Webmaster so I can provide information to other fellow artists and craftsmen so they can learn how to promote their work on the Internet.

On-Demand Episodes

Is your art blog the best that it can possibly be? Whether you have a blog on Wordpress, Typepad, or Blogger, there are things that you can do that will attract more readers, encourage more comments, and most importantly, help you... more

Fires, floods, snowstorms, hurricanes...all of these things can be devastating to your art business. Whether the disaster or emergency is as widespread and catastrophic as a hurricane or flash flood, or whether is it's as personally... more

If you've ever tried to purchase advertising in an art magazine or done co-operative advertising with other artists, you'll know that print advertising can be rather expensive. One advantage of the Internet is that you can experiment with... more

If you've been selling your art for any amount of time and had been very diligent about marketing it, you've probably felt "marketing fatigue" at one point or another. You simply felt that you can't send out another newsletter, make another phone... more

One of the most effective ways to market yourself and to increase sales on your art website is to have a mailing list so that you can easily contact people that art interested in your art. So how do you go about setting one up for your art... more

Video is increasingly becoming an integral and powerful part of the Internet. If you're not using video somewhere on your website or blog, then you're missing out on a wonderful tool to help you attract visitors, tell stories about your work,... more

Unless you've been under a rock, you've heard of the popular social networking site Twitter. Perhaps you've even started your own Twitter account and started tweeting. But what's the best way to use Twitter to marketing your artwork?... more

If your traffic numbers or sales are down your art website, perhaps you need to take a good look at how you're marketing your website. Are you making it up as you go or are you working with an actual well thought-out plan? In this show,... more

As artists, we're very aware of what our websites look like. This can sometimes cause us to overlook one of the most import aspects of a successful website...the content. Your website's content is the thing that keeps your customer on your... more

Etsy, Artfire, Foliotwist, 1000Marktplaces, Big Cartel...these are just a few of the places online that artists and crafters can go to open a website, an online store, or online portfolio. While have a number of choices is great, it also can make it a... more

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