Art Marketing: How to Revive an Inactive Mailing List

How long has it been since you've sent an email to your art mailing list? A couple of weeks? A couple of months? If it's been longer than a few months, you're actually lowering the value of your list and you're going to make it harder to effectively contact these folks in the future. In this show, I'll talk about ways that you can reintroduce yourself to your mailing list after a long absence and how to prevent your list from failing into inactivity in the future.