Using Landing Pages to Market Your Art Website

If you have a website for your art, how much thought do you give to where your customers "land" or enter your website? Most people assume that the first page a customer sees on their website is the homepage. But many times that's not the case. Is the rest of your website as compelling to "land" on as your homepage? In this show, we'll discuss the concept of "landing" pages, why it's important, and how to apply it to all of the pages on your website.