Making the most out of your mailing list

If you're gathering the names and email addresses of the people that are visiting your art website, you're already ahead of the game. So how do you make the most of every name and every email address on that list? One of the biggest mistakes artists make with their list is that they're too timid with using that list to the maximum. On today's show, we'll discuss how to use your email mailing list to it's maximum potential.