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Nicolette Tallmadge

15 Minute Craft Website Tips


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My name is Nicolette Tallmadge, I currently run my own hand crafted jewelry design business. I’ve been designing and selling jewelry for over 11 years. I got the idea about The Crafted Webmaster when I was working as a full time and freelance web designer. I created my first site in 1996 by learning HTML in a magazine and used that experience to get a job designing web sites for a living. While designing sites full time and on a freelance basis, I was also designing and selling my own handmade jewelry and used my web experience to promote myself online. During that time I helped many of my fellow artisans with setting up their own web sites and with advice on how to promote their business on the web. I now run my jewelry business full time and I’ve built The Crafted Webmaster so I can provide information to other fellow artists and craftsmen so they can learn how to promote their work on the Internet.

On-Demand Episodes

Chances are that the majority of the art you sell are periodic single sales. What if you can regularly sell your art on a regular predictable basis? You can do this by selling your art by selling your art on monthly subscription basis. In this show, I'll... more

If you're marketing your artwork online, you know that the Internet is a constantly moving target. New trends, new technology, new services, and new marketing opportunities are being developed every day. To market yourself successfully,... more

How long has it been since you've sent an email to your art mailing list? A couple of weeks? A couple of months? If it's been longer than a few months, you're actually lowering the value of your list and you're going to make it harder to... more

Twitter, LinkedIn, Facebook, YouTube...social networking is here to stay, and many artists are using these tools to market their artwork. But how do you do so successfully without spending all of your time doing so? How do you use these... more

If you're marketing your art online you may find yourself frustrated by the results or LACK of results that you may be getting for your efforts. Perhaps traffic to your website has stagnated, or signups for your mailing list has dropped off, or sales... more

The New Year has begun! For many artists, the time period immediately after the holidays are a slow period...which is the perfect time to start on or fine tune marketing tasks that may have neglected during the busy season. In this... more

If you have an art business online, it's pretty much as must for you to have Facebook page. With over an estimated 500 million users, you definitely will want to be able to tap into the active Facebook market...and having a great... more

So you've built an email list for your art business and you're regularly sending out email newsletters and email alerts to customers and prospects. That means you've got one part of your art marketing covered, right? Not so fast! How do... more

One of the most overlooked and underutilized pages on many artist's websites is the "about" or the bio page. In some cases you might be too shy, in other cases, you might not know what to write about, in other cases, you might feel that... more

Every art website should be helping you build a list of customers for your artwork. So how do you get people to sign up for your list once you set it up on your website? On this episode, I'll talk about different ways that you can get people to... more

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