What Is Lead Generation? Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
My guest this week with her expertise on 3 Ways to succeed at lead generation per social media platform as well as off-line lead generation is Dr Michelle Post, Founder | CEO, The Post Institute: Center for Life-Long Learning.