Many startups fail to reach their potential because they don’t take the time to fully understand and communicate the important meaning behind their brand. We see many startups put all of their effort into developing their product, but wait too long to start thinking of it as a brand or have their heart in it. They skip the most important component of building a brand — the strategic foundation and positioning. I believe there is a role for heart in everything we do. That passion — the fire that burns in our belly — is the reason we get up each day and hit the floor with a fervor for winning and succeeding.
This week is February First Friday Blogs and we will discuss if your heart is in your business! We will also hear from Dr. Johnny Bergstrom, The Gratitude Doctor with our February gifts!!