One critical question I ask small-business clients and sponsors when discussing their marketing efforts is “What is it about your business that would make customers buy from you instead of your competitors and what makes your business so special?"
Too often, small-business owners don’t take time to examine this question. Their businesses end up blending in among the competition. Such businesses may survive in a robust economy, but when consumers become more particular about how they spend their money, blending in can spell disaster.
This week on #TheNetworkingDivaHour, hear the answer to this question..
Also for our Non-Profit of the week, listen to Linda Ellegard, Executive Director with Special Kids,Special Families, tell you why this non-profit is so special.
Call in with your questions to 646-478-3651 or join us in the Chat room.