Goal Setting Theory Overview
Since it was first researched five decades ago, goal-setting theory has been the most researched, utilized, and established theory of work motivation in the field of industrial and organizational psychology. The theory began with the early work on levels of aspiration goal setting research in the 1960’s. The research revealed an inductive relationship between goal setting and improved production performance. A goal is the aim of an action or task that a person consciously desires to achieve. Goal setting involves the conscious process of establishing levels of performance in order to obtain desirable outcomes. This goal setting theory simply states that the source of motivation is the desire and intention to reach a goal.If individuals or teams find that their current performance is not achieving desired goals, they typically become motivated to increase effort or change their strategy.
The Non-profit I will be showcasing this week during our Non-Profit Summer Series is Christmas Unlimited. Bob Tretheway, Executive Director and administrator since 1994 will be here today to discuss how our community can help in their fundraising activities.