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The Strategist

The Strategist

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The Strategist - Global Entrepreneur, Tony Marino, MBA delivers "real-time-relevant" practical business/marketing news, solutions, tips, practices, techniques, approaches, and small business entrepreneurial success strategies.

On-Demand Episodes

As an entrepreneur, you adamantly realize that launching or growing your business takes far more than "3 Baby Steps." However, there does exist 3 business building rudiments that are strictly paramount relative to a business... more

When taking your business or product idea to action, you generally follow certain practices and procedures to ultimately derive increased market share and sustain profitability. There are many moving parts to your business start-up strategy.... more

As a self-published or traditionally-published book author, you and/or your marketing team must be able to profitably promote - to market the book. Now, I know that sounds obviously rudimentary, but there are significant reasons why... more

Business-to-business (B2B) marketing requires a specific strategy as compared to that of marketing to individual consumers or consumer groups. The Internet has opened up an entire gateway to tools, tactics, and solutions for alluring and... more

Across today's consumer market, the competition is fierce. As an entrepreneur, you compete against industry rivals, suppliers, new market entrants, substitutes, and the consumers themselves (5 Forces Competitive Strategy). In order... more

An as entrepreneur, particularly in your business start-up phase, you need to pool together the most useful content marketing tools and resources in order to fortify your online marketing strategy. Content marketing is about authoring... more

Book marketing is one of the most evasive essentials relative to selling more books. Self-published (independent book authors) and traditionally published authors must have in place an online hub (web site property) that is second to... more

As entrepreneurs, we are in a constant state of battle-readiness. That being true, our mental setting must be in a constant condition of, "Superior Attitude - Superior State of Mind." Often times, it is the work of our own "stinking-thinking" process... more

Without an effective marketing strategy, nothing sells. Without an effective marketing strategy, businesses remain unknown to targeted consumers. Without an effective marketing strategy, products and services never see the light... more

As entrepreneurs, it remains essential to note that publicity, particularly public relations, when done strategically, will be a key component for generating brand and company awareness before your target market. Although, the art... more

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