This one is for the book publishing entrepreneur is you! One of the biggest problem areas for today's book author and publisher is the absence of proven book marketing strategy. A book author's publicity process is ever-evolving, ever-changing, and ever-challenging. Now that book authorship and distribution is at an all-time high, the competition continues to soar to new heights. Public relations strategy has changed. As a book author and publisher, what must you understand about the new laws relative to increasing brand awareness in order to increase book sales? That is our focus on this edition of, “The Strategist Radio LIVE."