As entrepreneurs, we should understand the empirical need to get the name of our business or businesses right. Get is wrong and say, "Hello" to mass-market, consumer-confusion. So what's in a business name and how to you go about imagining and bring to life a business name to be trusted, sought after, and sustainably remembered? Which business name design strategy did you or will you implement in the name of branding, service, selection, innovation, value, credibility and quality? That is our focus on this edition of, “The Strategist Radio LIVE."