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As an entrepreneur, you should realize that email remains a staple for both personal and business communication practices. Businesses use email as a useful marketing channel, but with alternative and competing marketing communication channels now available, consumers are overwhelmed by companies vying for their attention. This means fewer emails are being opened and that is a profit-problem across today's business landscape. What if you knew of a strategy that would get your targeted email recipients to open and respond to your email marketing communications? That email marketing strategy is real and available for those that become aware of and act upon specific email marketing precepts. That is our focus on this edition of, “The Strategist Radio LIVE."