Both independent self-published and traditionally published book authors must take their cost-effectively designed and implemented marketing strategy very seriously. In fact, one false move, and it could very well be curtains. Relative to book marketing, authors and publishers must decide upon how to invest in their advertising budget in order to maximize book/author awareness and increased book sales. Earned media is a form of advertising in which the book author and/or publisher acquires free book/author publicity from various media outlets ranging from TV, radio, and print/news organizations. As an independent self-published and traditionally published book author, how would you go about generating your own free book publicity? That is our focus on this edition of, “The Strategist Radio LIVE."