What social media strategy do you use to generate social media brand awareness? Social media marketing done right can help your unique brand exude expertise, support, quality, service, reliability, credibility, and respect. Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. What plug and play social media marketing strategy must you implement into your business marketing plan? That is our focus on this edition of, “The Strategist Radio LIVE."