Book Marketing Strategy: Independent Self-Published Authors Beware

Just as in the real world, the microcosm of the book publishing industry comes with its share of empty promises, unrealistic expectations, misinterpretations, and confusion that can cost a new self-published book authors thousands of dollars with little or no return on their investment. Like with any industry, the self-publishing support industry (a subset of the publishing industry at large), has its strengths and weaknesses. How can a unseasoned self-published book author protect their interest while striving to establish their brand in order to increase book genre market share toward maximizing their book sale profit potential. Today, we review a recent blog post shared by Redemption Press' Publisher, Athena Dean Holtz that focuses upon the apparent shut down of a notable Christian book publishing house and what this could mean to those independent authors who may now be left behind. That is our focus on this edition of, “The Strategist Radio LIVE."