Marketing Strategy: How and Why to Humanize Your Business Brand

How well is your business brand established within your industry? How well is your business brand established in the hearts, minds, and culture of your chosen target market (audience)? Does your brand exude a distinct human-side? Today's business entrepreneurs know that branding is a derivative of all of the interactions about your business. Branding is about a feeling.  Branding facilitated when a person greets potential customers on the phone or as they walk into your space to the social media messages and sales conversations customers receive. People commonly do not make the purchase because they examine the features and benefits of products and/or services. In fact, buyers make purchases from you and then tell others about you because of the feeling you gave them. So then, how will you go about making your brand more human? That is our focus on this edition of, “The Strategist Radio LIVE."