Marketing Strategy: Applying the Content Marketing 6-Pack

Content marketing is about  promotion and advertising that involves the creation and sharing of media and publishing content in order to acquire and retain customers, and certainly to generate profit. This content can be presented in a various formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, and so on. As you develop, manage, and measure your content marketing strategy, what six (6) essential ingredients must you add and stir into your content marketing mix in order to profitably support your overall unique entreprenuerial business strategy? That is our focus on this edition of, “The Strategist Radio LIVE."