The #1 marketing advertising medium, when done right, is that of TV or video (in the case of YouTube and other digital video distribution channels). Video provides the viewer with an emotionally stimulating experience by way of storytelling using the components of sight and sound. Developing a business strategy that contains a well-crafted marketing plan which includes video advertising campaigning will help your brand (products/services) capture the awareness and recognition requisite toward increasing market share and elevating profitability. So, what are five things you must consider before rolling out your first or next video advertising campaign? That is our focus on this edition of, “The Strategist Radio LIVE."