Marketing Strategy: Accurately Defining Your Target Market

What is your product? Who needs, wants, or cannot live without what you do for them? How do you undeniably know, with pinpoint accuracy, who your target market (audience/buyers) is and where this invaluable group of buyers hangs out? What is their age range? Where do they reside? What are their habits? What is their income level? How do they think, feel, and act? What are the needs, goals, or problems? What do they want and when do they want want it? How do you go about accurately defining your unique target market? That is our focus on this edition of, “The Strategist Radio LIVE."