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The Strategist

The Strategist


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The Strategist - Global Entrepreneur, Tony Marino, MBA delivers "real-time-relevant" practical business/marketing news, solutions, tips, practices, techniques, approaches, and small business entrepreneurial success strategies.

On-Demand Episodes

Competition surrounds every entrepreneur and business operator in every industry and in every country around the world. How can we see and be seen in a sea of noisy competitors? How can we re-position our products and/or services - lifting... more

Your target market must first know who you are, what you do, and how who and what you are and do will help them to achieve their goal, solve their pressing problem, or satisfy their specific need. A gigantic slice of brand building begins... more

If you have yet to identify your distinct target market, how can you effectively develop and disseminate the right marketing message? How can you specifically know that your product or service can achieve a target audience goal, solve a... more

Available profitable and sustainable book marketing strategies, particularly book promotion strategies, are ambiguous at best. Today, and on average, most authors will max out their book sale units to the tune of only 200 copies of any... more

Acclaimed expert social media strategists agree that one tool is essential for every present-day business. That tool is a quality blog; for content marketing is the key component to sustained success. When it comes to "blog generation," there are... more

See and be seen. What makes us remember those memorable marketing messages and brand images out of the over 20,000 marketing brand messages we see daily? How can you elevate your business brand from obscurity to... more

How do you decide whether or not your latest billion dollar business idea will live up to your gut? What analysis do you use to analyze before you pound everything you've got into your new and revolutionary product or service idea or strategy?... more

So, you still have yet to figure out how to glean the power of social media marketing. Not to worry! You are not alone! If fact, to date, even Fortune 500 companies continue to remain social network clueless. There are various... more

Book marketing strategy has become an ever-evolving quagmire of senseless guesswork that, more times than not, leads today's most well-intended authors directly into a financial toilet flush-cycle. From old school author co-ops... more

Every day you are negotiating and aspiring to persuade your employees, your colleagues, your prospects, and your customers, but you may well be working much harder than necessary. The biggest misstep most of us take is believing... more