Sometimes in the world of travel, a location is responsible for producing a superior product. That is the case with the Lessini Mountains of Northern Italy, peaks 1,500 feet above sea level that yield spring water straight into the production facility for Better Than Milk, a healthful drink with plant-based ingredients. Ingredients of Better Than Milk come from sustainable, organic farms in Italy, Finland, and Denmark. Hear all about the product and its European roots at 8p EDT on Thursday, June 24, when TRAVEL ITCH RADIO presents Kevin Rider, senior brands manager for Panos Brands, parent company of Better Than Milk. Listen live at 8p EDT on iTunes or BlogTalkRadio.com as Dan Schlossberg and Maryellen Nugent Lee host the 418th episode of TRAVEL ITCH, now in its 10th season, or check out the archived show later on Facebook.