Diva JC and Mimi Johnson welcome vocalist and composer Nick Mathis to discuss their roles as music service providers.
The shift from being a musician to being a music service provider requires conscious reflection on the status and responsibilities of the latter professional. Knowing what the customer wants, coupled with caring creates a business atmosphere for marketers to grow their market share. In the music industry, this philosophy holds true. Jazz musicians that work a lot are savvy about negotiating attractive venues, spreading the word and compiling a fan base. Every business relies on the value proposition, that is, reasonable exchange that results in emotional pleasure. It behooves music service providers to seek jobs at luxurious venues, where people connect, while enjoying good wine and food at a great destination.