Beacon technology, if you're paying attention to mobile/wireless technologies you've likely started hearing a lot more about it. But what is it? How does it work? What is it useful for?
In today's show we'll speak with Michael Antaran, CEO of MTAM-member firm, Marvel Apps of Royal Oak, MI. Marvel Apps has recently launched a new product called CARROT Pass that takes advantage of Apple's HealthKit feature, Beacons, and Bluetooth Low Energy technology to give consumers relevant and immediate financial rewards for leading an active lifestyle.
For businesses seeking to increase consumer engagement, CARROT is a game-changer, and Michael is going to tell us how his customers are taking advantage of this ground-breaking technology to grow their businesses and develop stronger relationships with their customers.