http://www.blogtalkradio.com/moondogpodcastProfessional marketing tips and practical advice on how to get the best from Digital Marketing & Communication for small-medium sized businesses. enCopyright Jon Buscall (C/O Blogtalkradio)Sat, 15 Jun 2019 04:15:00 GMTFri, 30 Oct 2015 11:58:36 GMTManagementBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/79f516ca-db43-4502-9a02-66b28a33064e_moondog-podcast-cover-05.jpghttp://www.blogtalkradio.com/moondogpodcastProfessional marketing tips and practical advice on how to get the best from Digital Marketing & Communication for small-medium sized businesses. feeds@blogtalkradio.comBlogTalkRadio.commanagement,marketing,jon,buscall,digital,content,online,audio,media,podcastOnline Marketing CommunicationsnoProfessional marketing tips and practical advice on how to get the best from Digital Marketing & Communication for small-medium sized businesses.episodichttp://www.blogtalkradio.com/moondogpodcast/2015/10/30/is-digital-enoughManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/10/30/is-digital-enough/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/10/30/is-digital-enoughFri, 30 Oct 2015 11:58:36 GMTIs Digital Enough ?This week's show, episode 159, looks at a number of things that I've been thinking about this week:  OneNote Publicate BlogTalkRadio and the increasingly frustrating issue of where to put your ad spend.  All this and more in the show. Full show notes and thoughts over at Moondogmarketing.com/159 00:34:00Online Marketing Communicationsnomarketing,digital,print,ad,spendThis week's show, episode 159, looks at a number of things that I've been thinking about this week:  OneNote Publicate BlogTalkRadio and the increasingly fruhttp://www.blogtalkradio.com/moondogpodcast/2015/10/16/content-marketing-is-a-commitment-not-a-campaignManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/10/16/content-marketing-is-a-commitment-not-a-campaign/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/10/16/content-marketing-is-a-commitment-not-a-campaignFri, 16 Oct 2015 13:56:03 GMTContent Marketing is a Commitment, Not a CampaignI've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often.  In this week's episode of the show, I talk through what this means to me and what we at Moondog do when approaching a "commitment".  Content Marketing is never an easy fix; it takes time to think, analyse, plan and be strategic as well as be creative. It's worth it, but as the title of the show suggests, to make content marketing work for your business, you really need to be in it for the long haul.  For feedback, please contact me on Twitter or directly through the Moondog website Show notes available here.  00:21:00Online Marketing Communicationsnomarketing,contentI've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often.  In this week'shttp://www.blogtalkradio.com/moondogpodcast/2015/10/05/updates-creativity-and-artworkManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/10/05/updates-creativity-and-artwork/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/10/05/updates-creativity-and-artworkMon, 05 Oct 2015 14:36:04 GMTUpdates, Creativity and ArtworkAsana updated last week and the ToDo project management software just went up another level ! I discuss how we're using it at Moondog.  How a Danish travel company is using sex to sell.  Canva - a great way of creating images for your social media channels. Oh, and I have a bit of a cold so my voice sounds weird.  00:22:00Online Marketing Communicationsnocontent,creativity,asana,canvaAsana updated last week and the ToDo project management software just went up another level ! I discuss how we're using it at Moondog.  How a Danish travel comhttp://www.blogtalkradio.com/moondogpodcast/2015/09/09/the-contents-of-a-marketing-gear-bagManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/09/09/the-contents-of-a-marketing-gear-bag/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/09/09/the-contents-of-a-marketing-gear-bagWed, 09 Sep 2015 15:04:10 GMTThe Contents of a Marketing Gear BagA listener from Malmö wants to know what's in my marketing gear bag so I checked my messy desk, had a bit of a think and went for it!  All show notes at Moondogmarketing.com/156 00:26:00Online Marketing Communicationsnomarketing,digital,podcastingA listener from Malmö wants to know what's in my marketing gear bag so I checked my messy desk, had a bit of a think and went for it!  All show notes at Moonhttp://www.blogtalkradio.com/moondogpodcast/2015/08/30/does-traditional-media-outreach-still-matterManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/08/30/does-traditional-media-outreach-still-matter/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/08/30/does-traditional-media-outreach-still-matterSun, 30 Aug 2015 13:18:13 GMTDoes Traditional Media Outreach Still MatterPete Walter from DealWiththeMedia.com guests the show to talk about why traditional media outreach can still be an important part of marketing a business.  Pete shares some great know-how and online resources to help you find a route to talk to journalists. He's also made a great PDF with actionable tips and advice available to OMC listeners overs at http://dealwiththemedia.com/omc  Check it out !  00:36:00Online Marketing Communicationsnothe,pete,to,marketing,mediaPete Walter from DealWiththeMedia.com guests the show to talk about why traditional media outreach can still be an important part of marketing a business.  Pethttp://www.blogtalkradio.com/moondogpodcast/2015/08/22/a-new-approach-to-curation-marketingManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/08/22/a-new-approach-to-curation-marketing/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/08/22/a-new-approach-to-curation-marketingSat, 22 Aug 2015 10:16:07 GMTA New Approach to Curation MarketingPublicate.it is my favourite  new curation tool right now. Developed by Chris Bradley, it's just finished a lengthy beta and is fully available with both free and paid versions.  Do check it out at Publicate.it after you've heard Chris discuss the multiple ways it can be used as part of your marketing mix.  I particularly like the MailChimp integration; however, it's real strength lies in the way it can be used for lead generation. Too much curation work right now seems to be about blasting out quality links via social channels to build your repuation as a thought-leader. Publicate enables you to create smoother channels that feed directly into your lead generation pipeline. Although I had reservations about the product at beta level, it's now extremely exciting. 00:26:00Online Marketing Communicationsnochris,bradley,jon,buscall,curationPublicate.it is my favourite  new curation tool right now. Developed by Chris Bradley, it's just finished a lengthy beta and is fully available with both free ahttp://www.blogtalkradio.com/moondogpodcast/2015/08/15/using-photographs-in-your-marketing-mixManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/08/15/using-photographs-in-your-marketing-mix/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/08/15/using-photographs-in-your-marketing-mixSat, 15 Aug 2015 17:52:35 GMTUsing Photographs in Your Marketing MixI'm a massive fan of photography. If I win the lottery (I don't play!) I'm off to the south of France with the woofs and my Canon 5D III to potter around.  But as I work in the marketing industry I get to think quite a lot about photographs. In this show I look at how photographs are a key aspect of your marketing mix. It's not just about the images you use on your website; it's also the stories you tell about your company on social media.  00:32:00Online Marketing Communicationsnophotography,images,marketing,contentI'm a massive fan of photography. If I win the lottery (I don't play!) I'm off to the south of France with the woofs and my Canon 5D III to potter around.  Buthttp://www.blogtalkradio.com/moondogpodcast/2015/08/07/the-one-thing-you-need-to-growManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/08/07/the-one-thing-you-need-to-grow/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/08/07/the-one-thing-you-need-to-growFri, 07 Aug 2015 19:51:40 GMTThe One Thing You Need to GrowAfter 6 weeks away in France, I'm back to consider the one thing you can do to really improve the way you market your business.  00:18:00Online Marketing Communicationsnoonline,marketingAfter 6 weeks away in France, I'm back to consider the one thing you can do to really improve the way you market your business.http://www.blogtalkradio.com/moondogpodcast/2015/06/30/confessions-of-a-bootstrapperManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/06/30/confessions-of-a-bootstrapper/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/06/30/confessions-of-a-bootstrapperTue, 30 Jun 2015 14:04:17 GMTConfessions of a BootstrapperMarcel Goya is the founder of LinguSocial, which allows users to make real-time interpreted voice & video calls on any platform - powered by remote interpreters and machine translation Marcel, guests the show, to talk about the lessons learned along the way as a solo entrepreneur having to do his own marketing.  https://twitter.com/LinguSocial 00:27:00Online Marketing Communicationsnosocial,marketing,bootstrapping,lingusocialMarcel Goya is the founder of LinguSocial, which allows users to make real-time interpreted voice & video calls on any platform - powered by remote interpretershttp://www.blogtalkradio.com/moondogpodcast/2015/06/15/andy-white-talks-podcastingManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/06/15/andy-white-talks-podcasting/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/06/15/andy-white-talks-podcastingMon, 15 Jun 2015 18:43:33 GMTAndy White Talks PodcastingFinally a chance to talk podcasting with one of my favourite, well, podcasters !  I started podcasting back in 2010. One of the people who influenced and inspired me the most was podcaster, producer and presenter (amongst other things!), Andy White.  This is episode 150 of Online Marketing & Communications. Boy, did it take me too long to get here.  00:39:00Online Marketing Communicationsnopodcast,podcasting,white,andy,jonFinally a chance to talk podcasting with one of my favourite, well, podcasters !  I started podcasting back in 2010. One of the people who influenced and inspihttp://www.blogtalkradio.com/moondogpodcast/2015/06/01/whats-your-traffic-strategyManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/06/01/whats-your-traffic-strategy/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/06/01/whats-your-traffic-strategyMon, 01 Jun 2015 14:55:36 GMTWhat's Your Traffic Strategy?You've invested in a website ? You know you need to go down the route of content marketing. But why haven't got a traffic strategy ?  This episode focuses in particular on the value (and true scariness) of Pay-per-click advertising.  00:18:00Online Marketing Communicationsnomarketing,digital,ppcYou've invested in a website ? You know you need to go down the route of content marketing. But why haven't got a traffic strategy ?  This episode focuses inhttp://www.blogtalkradio.com/moondogpodcast/2015/05/15/social-media-listening-as-a-business-growth-engineManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/05/15/social-media-listening-as-a-business-growth-engine/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/05/15/social-media-listening-as-a-business-growth-engineFri, 15 May 2015 17:15:41 GMTSocial Media Listening as a Business Growth EngineA show all about the power of listening. Not just as a marketing tool, but also a tool for product and business development.  Full show notes are available at Moondogmarketing.com/148 00:25:00Online Marketing CommunicationsnoA show all about the power of listening. Not just as a marketing tool, but also a tool for product and business development.  Full show notes are available athttp://www.blogtalkradio.com/moondogpodcast/2015/04/26/the-value-of-booksManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/04/26/the-value-of-books/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/04/26/the-value-of-booksSun, 26 Apr 2015 20:49:42 GMTThe Value of BooksAn interview with Tom Corson-Knowles from TCK Publishing.  Tom comes on the show to talk about the business value of writing and publishing books – primarily ebooks for the Kindle platform.  I wanted to know whether businesses should be pursuing this as an opportunity for content marketing and Tom shares some of his insights. Full show notes available at: http://moondogmarketing.com/147 00:33:00Online Marketing CommunicationsnoAn interview with Tom Corson-Knowles from TCK Publishing.  Tom comes on the show to talk about the business value of writing and publishing books – primarily ehttp://www.blogtalkradio.com/moondogpodcast/2015/04/19/what-to-do-when-your-marketing-sucksManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/04/19/what-to-do-when-your-marketing-sucks/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/04/19/what-to-do-when-your-marketing-sucksSun, 19 Apr 2015 19:52:03 GMTWhat to do when your marketing sucksIf you think something isn't working, the temptation is to rush to change it. This episode encourages you to take time to audit and analyze the performance of your marketing before rushing to invest in changes.  00:22:00Online Marketing Communicationsnomarketing,digital,audit,moondogIf you think something isn't working, the temptation is to rush to change it. This episode encourages you to take time to audit and analyze the performance of yhttp://www.blogtalkradio.com/moondogpodcast/2015/03/26/conversion-metrics-you-should-be-trackingManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/03/26/conversion-metrics-you-should-be-tracking/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/03/26/conversion-metrics-you-should-be-trackingThu, 26 Mar 2015 20:56:29 GMTConversion Metrics You Should Be TrackingCrack open Google Analytics, dive into your website data and assess what's working and what's not.  Here are a few of my favourite key performance indicators to keep track of.  Show notes at moondogmarketing.com/145 00:18:00Online Marketing CommunicationsnoCrack open Google Analytics, dive into your website data and assess what's working and what's not.  Here are a few of my favourite key performance indicators thttp://www.blogtalkradio.com/moondogpodcast/2015/03/14/an-interview-with-liv-sibony-co-founder-of-grub-clubManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/03/14/an-interview-with-liv-sibony-co-founder-of-grub-club/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/03/14/an-interview-with-liv-sibony-co-founder-of-grub-clubSat, 14 Mar 2015 15:48:02 GMTAn interview with Liv Sibony, co-founder of Grub ClubReleased March 14, 2015  at the Dog House Studio, Stockholm, Sweden Episode 144 One half of the Grub Club, Olivia (Liv)  Sibony, guests the show with Bernie J Mitchell to talk about the role email, split-testing and storytelling have played in successfully driving the Grub Club forward. Feedback:  Twitter.com/jonbuscallEmail: hello@moondogmarketing.comwww.moondogmarketing.comvoicemail: https://www.speakpipe.com/omc Moondog Marketing & Media –  for practical help and advice with all your online marketing and communication needs. 00:30:00Online Marketing CommunicationsnoReleased March 14, 2015  at the Dog House Studio, Stockholm, Sweden Episode 144 One half of the Grub Club, Olivia (Liv)  Sibony, guests the show with Bernie Jhttp://www.blogtalkradio.com/moondogpodcast/2015/02/21/test-test-and-test-againManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/02/21/test-test-and-test-again/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/02/21/test-test-and-test-againSat, 21 Feb 2015 13:29:00 GMTTest, Test and Test AgainEvery change on your website should be driven by data. Believe me. Otherwise you're changing things in the dark.  This week's show highlights 10 things you could be testing to improve your digital marketing.  Go to it, people !!! 00:23:00Online Marketing Communicationsnotest,testing,jon,analytics,splitEvery change on your website should be driven by data. Believe me. Otherwise you're changing things in the dark.  This week's show highlights 10 things you couhttp://www.blogtalkradio.com/moondogpodcast/2015/02/14/dare-to-do-differentManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/02/14/dare-to-do-different/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/02/14/dare-to-do-differentSat, 14 Feb 2015 14:49:39 GMTDare to do differentThis episode encourages you to decide what marketing tactics work for your business. At times we get lulled into the "best praxis" advocated by specialists. In an era when digital marketing is more and more ubiquitious, it's important we test other approaches to what the majority of marketers are doing and assess their potential value to how we market our own businesses. 00:33:00Online Marketing CommunicationsnoThis episode encourages you to decide what marketing tactics work for your business. At times we get lulled into the "best praxis" advocated by specialists. Inhttp://www.blogtalkradio.com/moondogpodcast/2015/02/08/digital-magazine-publishingManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/02/08/digital-magazine-publishing/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/02/08/digital-magazine-publishingSun, 08 Feb 2015 15:50:13 GMTDigital Magazine PublishingHolly Scott-Donaldson guests the show to talk about how she got started with digital magazine publishing.  Get Back2Biz from iTunes http://bit.ly/1Awuz3b www.back2bizmagazine.com 00:28:00Online Marketing Communicationsnomagazine,digital,publishing,jon,hollyHolly Scott-Donaldson guests the show to talk about how she got started with digital magazine publishing.  Get Back2Biz from iTunes http://bit.ly/1Awuz3b www.http://www.blogtalkradio.com/moondogpodcast/2015/01/30/an-interview-with-tania-jackson-red-ideaManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/01/30/an-interview-with-tania-jackson-red-idea/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/01/30/an-interview-with-tania-jackson-red-ideaFri, 30 Jan 2015 22:02:20 GMTAn interview with Tania Jackson, Red IdeaTania Jackson from Red Idea joins the show to talk about digital marketing and visibility for SMBs.  She also discusses her strategy for SMBs to get found online in 2015. 00:28:00Online Marketing Communicationsnojackson,marketing,idea,red,jonTania Jackson from Red Idea joins the show to talk about digital marketing and visibility for SMBs.  She also discusses her strategy for SMBs to get found onlihttp://www.blogtalkradio.com/moondogpodcast/2015/01/11/the-effect-mobile-is-having-on-webdesignManagementhttp://www.blogtalkradio.com/moondogpodcast/2015/01/11/the-effect-mobile-is-having-on-webdesign/#commentshttp://www.blogtalkradio.com/moondogpodcast/2015/01/11/the-effect-mobile-is-having-on-webdesignSun, 11 Jan 2015 15:44:54 GMTThe Effect Mobile is Having on WebdesignEpisode 139 of Online Marketing and Communications, direct from the Dog House Studio in Sweden  00:16:00Online Marketing Communicationsnomarketing,mobile,jon,buscall,moondogEpisode 139 of Online Marketing and Communications, direct from the Dog House Studio in Swedenhttp://www.blogtalkradio.com/moondogpodcast/2014/12/19/that-was-the-year-that-was-in-marketingManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/12/19/that-was-the-year-that-was-in-marketing/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/12/19/that-was-the-year-that-was-in-marketingFri, 19 Dec 2014 20:06:34 GMTThat Was the Year That Was in MarketingJamie Wallace and I talk about what happened in 2014 and what the world of marketing has in store in 2015. Oh, and I let slip that JontusMedia is set to become MoonDog Marketing & Media as of January 1, 2015.  00:51:00Online Marketing Communicationsnomarketing,jamie,jon,wallace,buscallJamie Wallace and I talk about what happened in 2014 and what the world of marketing has in store in 2015. Oh, and I let slip that JontusMedia is set to becomehttp://www.blogtalkradio.com/moondogpodcast/2014/12/08/the-15-day-audio-challenegeManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/12/08/the-15-day-audio-challenege/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/12/08/the-15-day-audio-challenegeMon, 08 Dec 2014 20:29:43 GMTThe 15 Day Audio ChallenegeRadio presenter and audio consultant Viv Oyolu guests the show. We talk about podcasting, audio, creativity and empowerment. Oh, and also the novel, Jane Eyre!  00:37:00Online Marketing Communicationsnoaudio,marketing,podcasting,jon,buscallRadio presenter and audio consultant Viv Oyolu guests the show. We talk about podcasting, audio, creativity and empowerment. Oh, and also the novel, Jane Eyre!http://www.blogtalkradio.com/moondogpodcast/2014/11/28/the-rite-hashtagManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/11/28/the-rite-hashtag/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/11/28/the-rite-hashtagFri, 28 Nov 2014 19:48:22 GMTThe Rite HashtagThis is epsiode 136 of the show! Pretty cool, eh !?!  Sometimes I wonder if anyone ever reads these bits so I've taken to scribbling little silly things here. Well, you never know. Anything for a reaction, I guess. The dogs say, "Check out the shownotes here."  They also say, "Woof woof!" Basset Hounds are pretty smart you see.  hälsningar,  Jon  00:25:00Online Marketing Communicationsnopodcast,social,twitter,media,jonThis is epsiode 136 of the show! Pretty cool, eh !?!  Sometimes I wonder if anyone ever reads these bits so I've taken to scribbling little silly things here.http://www.blogtalkradio.com/moondogpodcast/2014/11/16/that-omg-moment-in-marketingManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/11/16/that-omg-moment-in-marketing/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/11/16/that-omg-moment-in-marketingSun, 16 Nov 2014 12:29:16 GMTThat OMG Moment in MarketingYou've got to the point where you're convinced your online marketing is failing ? It's stressing you out.  This show is for you !  Feedback and show notes: http://jontusmedia.com/135 00:37:00Online Marketing Communicationsnomarketing,business,seo,raventoolsYou've got to the point where you're convinced your online marketing is failing ? It's stressing you out.  This show is for you !  Feedback and show notes: hthttp://www.blogtalkradio.com/moondogpodcast/2014/11/07/10-things-every-bootstrapping-marketer-should-doManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/11/07/10-things-every-bootstrapping-marketer-should-do/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/11/07/10-things-every-bootstrapping-marketer-should-doFri, 07 Nov 2014 21:59:59 GMT10 Things Every Bootstrapping Marketer Should DoBootstrapping your marketing ? Check out the ten things you MUST do. Well, according to me that is !  00:36:00Online Marketing Communicationsnomarketing,digitalBootstrapping your marketing ? Check out the ten things you MUST do. Well, according to me that is !http://www.blogtalkradio.com/moondogpodcast/2014/10/18/how-to-fix-your-marketingManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/10/18/how-to-fix-your-marketing/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/10/18/how-to-fix-your-marketingSat, 18 Oct 2014 12:46:20 GMTHow to Fix Your MarketingEpisode 133 examines the five things to check if you realise your marketing isn't quite working.  00:27:00Online Marketing Communicationsnoonline,marketing,content,advertising,jontusmediaEpisode 133 examines the five things to check if you realise your marketing isn't quite working.http://www.blogtalkradio.com/moondogpodcast/2014/10/10/blogging-best-praxis-in-2014Managementhttp://www.blogtalkradio.com/moondogpodcast/2014/10/10/blogging-best-praxis-in-2014/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/10/10/blogging-best-praxis-in-2014Fri, 10 Oct 2014 16:28:19 GMTBlogging Best Praxis in 2014What's the best strategy for blogging in 2014 ? See Episode 132 for all the show notes. 00:32:00Online Marketing Communicationsnoblogging,marketing,jon,emma,buscallWhat's the best strategy for blogging in 2014 ? See Episode 132 for all the show notes.http://www.blogtalkradio.com/moondogpodcast/2014/10/04/people-and-relationships-matter-not-marketingManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/10/04/people-and-relationships-matter-not-marketing/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/10/04/people-and-relationships-matter-not-marketingSat, 04 Oct 2014 21:18:47 GMTPeople and Relationships Matter, Not MarketingAnnette Schwindt, known on the web as @schwindtpr, joins the show this week to talk about why she hates the word marketing and prefers to call what we're doing on the social webs as communication.  Full show notes at www.jontusmedia.com/131 00:33:00Online Marketing Communicationsnomarketing,pr,communications,jon,buscallAnnette Schwindt, known on the web as @schwindtpr, joins the show this week to talk about why she hates the word marketing and prefers to call what we're doinghttp://www.blogtalkradio.com/moondogpodcast/2014/09/23/the-buying-cycleManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/09/23/the-buying-cycle/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/09/23/the-buying-cycleTue, 23 Sep 2014 20:08:09 GMTThe Buying CycleAre you creating different kinds of content for targets and leads at different points in the buying cycle? If not, then this podcast is for you.  00:26:00Online Marketing Communicationsnoonline,marketing,strategy,cycle,jonAre you creating different kinds of content for targets and leads at different points in the buying cycle? If not, then this podcast is for you.http://www.blogtalkradio.com/moondogpodcast/2014/09/12/how-to-sell-a-book-on-amazonManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/09/12/how-to-sell-a-book-on-amazon/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/09/12/how-to-sell-a-book-on-amazonFri, 12 Sep 2014 18:11:53 GMTHow to Sell a Book on AmazonRob guests the show to shed some light on his journey from designer to author and publisher.  For copious show notes (meh!), visit JontusMedia#129 00:37:00Online Marketing Communicationsnopodcast,rob,jon,amazon,buscallRob guests the show to shed some light on his journey from designer to author and publisher.  For copious show notes (meh!), visit JontusMedia#129http://www.blogtalkradio.com/moondogpodcast/2014/09/02/professional-video-production-in-your-marketing-mixManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/09/02/professional-video-production-in-your-marketing-mix/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/09/02/professional-video-production-in-your-marketing-mixTue, 02 Sep 2014 19:30:27 GMTProfessional Video Production in Your Marketing MixOn this week’s podcast I talk to video pro, Ben Adam-Smith.  Full show notes available here. 00:28:00Online Marketing Communicationsnovideo,audio,production,marketing,contentOn this week’s podcast I talk to video pro, Ben Adam-Smith.  Full show notes available here.http://www.blogtalkradio.com/moondogpodcast/2014/08/25/podcaster-do-differentManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/08/25/podcaster-do-different/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/08/25/podcaster-do-differentMon, 25 Aug 2014 08:47:35 GMTPodcaster, Do Different !Brilliant work from Mike and Izabela Russel from Music Radio Creative in organising this event.  In this show I share my thoughts and feedback.  00:33:00Online Marketing Communicationsnoaudio,marketing,digital,podcasting,feedbackBrilliant work from Mike and Izabela Russel from Music Radio Creative in organising this event.  In this show I share my thoughts and feedback.http://www.blogtalkradio.com/moondogpodcast/2014/08/12/improve-your-website-about-pageManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/08/12/improve-your-website-about-page/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/08/12/improve-your-website-about-pageTue, 12 Aug 2014 18:11:10 GMTImprove Your Website About PageThis week I look at the About Page and all the best ways to optimise it and increase it's benefit to the sale's funnel.  See http://jontusmedia.com/126 for full show notes and links mentioned in the show.  See http://jontusmedia.com/125 for advice on How to Optimize Your Home Page 00:28:00Online Marketing CommunicationsnoThis week I look at the About Page and all the best ways to optimise it and increase it's benefit to the sale's funnel.  See http://jontusmedia.com/126 for fulhttp://www.blogtalkradio.com/moondogpodcast/2014/08/04/optimizing-the-home-pageManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/08/04/optimizing-the-home-page/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/08/04/optimizing-the-home-pageMon, 04 Aug 2014 09:49:09 GMTOptimizing the Home PageThe most trafficked page your site receives is usually the Home page.  In Episode 125 I look at some of the key functions of the home page and what can be done to make it more effective.  Sure, it's not easy talking about something visual in, er, audio. But there are visual examples at http://jontusmedia.com/125 It's all rock and roll ! And did anyone notice I wrote this ? Tweet me @jonbuscall 00:32:00Online Marketing Communicationsnodesign,online,web,marketing,homeThe most trafficked page your site receives is usually the Home page.  In Episode 125 I look at some of the key functions of the home page and what can be donehttp://www.blogtalkradio.com/moondogpodcast/2014/07/10/a-stockholm-summer-greetingManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/07/10/a-stockholm-summer-greeting/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/07/10/a-stockholm-summer-greetingThu, 10 Jul 2014 07:50:44 GMTA Stockholm Summer GreetingGlad sommar to regular listeners!  The next episode of OMC will be back the weekend of July 26, 2014. Thanks for always listening,  Jon & the woofs 00:05:00Online Marketing CommunicationsnoGlad sommar to regular listeners!  The next episode of OMC will be back the weekend of July 26, 2014. Thanks for always listening,  Jon & the woofshttp://www.blogtalkradio.com/moondogpodcast/2014/06/23/marketing-tools-to-try-in-2014Managementhttp://www.blogtalkradio.com/moondogpodcast/2014/06/23/marketing-tools-to-try-in-2014/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/06/23/marketing-tools-to-try-in-2014Mon, 23 Jun 2014 12:43:23 GMTMarketing Tools to Try in 2014It's never easy knowing what the best tools are to help you with your digital marketing.  This week I look at a number of tools I've been trialing in the last few weeks to see what they bring to the table.  All links are in the shownotes at www.jontusmedia.com/124 00:28:00Online Marketing Communicationsnosocial,dashboard,marketing,digital,mediaIt's never easy knowing what the best tools are to help you with your digital marketing.  This week I look at a number of tools I've been trialing in the lasthttp://www.blogtalkradio.com/moondogpodcast/2014/06/11/content-marketing-is-a-commitment-not-a-campaignManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/06/11/content-marketing-is-a-commitment-not-a-campaign/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/06/11/content-marketing-is-a-commitment-not-a-campaignWed, 11 Jun 2014 21:55:19 GMTContent Marketing is a Commitment, Not a CampaignMr Content Marketing, Joe Pulizzi, guests the show this week to talk about Content Marketing. Joe's recent book, Epic Content Marketing, is probably the best business book I've read since Seth Godin's Purple Cow so if you don't know it already, go check it out!  00:38:00Online Marketing Communicationsnopodcast,joe,marketing,content,jonMr Content Marketing, Joe Pulizzi, guests the show this week to talk about Content Marketing. Joe's recent book, Epic Content Marketing, is probably the best bhttp://www.blogtalkradio.com/moondogpodcast/2014/06/01/the-blog-posts-you-should-be-writingManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/06/01/the-blog-posts-you-should-be-writing/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/06/01/the-blog-posts-you-should-be-writingSun, 01 Jun 2014 20:00:52 GMTThe Blog Posts You Should Be WritingFull show notes available at: jontusmedia.com 00:24:00Online Marketing Communicationsnoblogging,marketing,content,jontusmediaFull show notes available at: jontusmedia.comhttp://www.blogtalkradio.com/moondogpodcast/2014/05/24/lets-talk-about-brandingManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/05/24/lets-talk-about-branding/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/05/24/lets-talk-about-brandingSat, 24 May 2014 09:50:33 GMTLet's Talk About BrandingBranding is such an important aspect of digital marketing. Time and time again we run into customers who haven't thought about how they're presenting themselves inconsistently online or whether they're presenting themselves as well as they could.  To put branding firmly on the agenda, I invited one of my favourite, most-opinionated podcasters onto the show to talk branding: Izabela Russell. 00:32:00Online Marketing Communicationsnoaudio,marketing,digital,podcasting,brandingBranding is such an important aspect of digital marketing. Time and time again we run into customers who haven't thought about how they're presenting themselveshttp://www.blogtalkradio.com/moondogpodcast/2014/05/09/its-all-about-the-audienceManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/05/09/its-all-about-the-audience/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/05/09/its-all-about-the-audienceFri, 09 May 2014 15:32:44 GMTIt's All About the AudienceEpisode #120 is a close look at the strategies you can use to really target your audience.  Over 20+ minutes I look at how to: Find them. Talk to themResearch the kind of sales funnel they might useCreate just for themWatch how your audience changes.00:24:00Online Marketing CommunicationsnoEpisode #120 is a close look at the strategies you can use to really target your audience.  Over 20+ minutes I look at how to: Find them. Talk to themResearchhttp://www.blogtalkradio.com/moondogpodcast/2014/04/30/developing-a-successful-marketing-planManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/04/30/developing-a-successful-marketing-plan/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/04/30/developing-a-successful-marketing-planWed, 30 Apr 2014 11:12:37 GMTDeveloping a Successful Marketing PlanFull show notes available at JontusMedia 00:28:00Online Marketing Communicationsnomarketing,digital,communicationsFull show notes available at JontusMediahttp://www.blogtalkradio.com/moondogpodcast/2014/04/21/sniply-makes-call-to-actions-come-aliveManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/04/21/sniply-makes-call-to-actions-come-alive/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/04/21/sniply-makes-call-to-actions-come-aliveMon, 21 Apr 2014 14:11:57 GMTSniply Makes Call To Actions Come Alive00:29:00Online Marketing CommunicationsnoSniply Makes Call To Actions Come Alivehttp://www.blogtalkradio.com/moondogpodcast/2014/04/14/the-big-issue-roiManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/04/14/the-big-issue-roi/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/04/14/the-big-issue-roiMon, 14 Apr 2014 14:51:05 GMTThe Big Issue: ROIShow notes available at www.jontusmedia.com/117 00:30:00Online Marketing Communicationsnomarketing,roi,jontusmediaShow notes available at www.jontusmedia.com/117http://www.blogtalkradio.com/moondogpodcast/2014/04/01/podcast-inspiration-with-dave-jacksonManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/04/01/podcast-inspiration-with-dave-jackson/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/04/01/podcast-inspiration-with-dave-jacksonTue, 01 Apr 2014 20:06:03 GMTPodcast Inspiration with Dave JacksonI am a big fan of Dave Jackson over at The School of Podcasting. Dave's enthusiasm and cogent tips was one of the places that got me started with podcasting 101 when I was looking to choose the right mic, the right mixer, and the right approach for my show.  Having just released his 400th episodie, Dave – who has been podcasting since 2005 – graciously joins the show this week to share some of his best business podcasting tips.  www.schoolofpodcasting.com 00:33:00Online Marketing Communicationsnopodcasts,business,podcastingI am a big fan of Dave Jackson over at The School of Podcasting. Dave's enthusiasm and cogent tips was one of the places that got me started with podcasting 101http://www.blogtalkradio.com/moondogpodcast/2014/03/22/social-media-explainedManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/03/22/social-media-explained/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/03/22/social-media-explainedSat, 22 Mar 2014 12:18:46 GMTSocial Media Explained#Epsiode 115 Mark Schaefer from Businessesgrow.com joins the show to talk about his latest book: Social Media Explained. 00:38:00Online Marketing Communicationsnomark,social,marketing,media,schaefer#Epsiode 115 Mark Schaefer from Businessesgrow.com joins the show to talk about his latest book: Social Media Explained.http://www.blogtalkradio.com/moondogpodcast/2014/03/15/seo-promotion-content-overloadManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/03/15/seo-promotion-content-overload/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/03/15/seo-promotion-content-overloadSat, 15 Mar 2014 13:49:08 GMTSEO, Promotion & Content OverloadEpisode #114 - Phew !  00:23:00Online Marketing Communicationsnoonline,marketing,content,publishing,seoEpisode #114 - Phew !http://www.blogtalkradio.com/moondogpodcast/2014/02/28/redesigning-a-websiteManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/02/28/redesigning-a-website/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/02/28/redesigning-a-websiteFri, 28 Feb 2014 14:39:00 GMTRedesigning a WebsiteWe launched a new website in early February at www.jontusmedia.com and have had a lot of positive responses to the design.  In this weeks episode, #113, I talk through some of the key strategy behind the changes we made. A special shout out to: Dave Jackson at School of Podcasting, Randy Cantrell at Bula Network, Alexander Bergström and Dani Prol for the support and encouragement.   00:24:00Online Marketing CommunicationsnoWe launched a new website in early February at www.jontusmedia.com and have had a lot of positive responses to the design.  In this weeks episode, #113, I talkhttp://www.blogtalkradio.com/moondogpodcast/2014/02/14/marketing-methods-to-move-your-business-forwardManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/02/14/marketing-methods-to-move-your-business-forward/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/02/14/marketing-methods-to-move-your-business-forwardFri, 14 Feb 2014 22:01:01 GMTMarketing Methods to Move Your Business ForwardThis episode looks at how marketing your own business can restrict business growth. Even if you're a marketer yourself !  00:26:00Online Marketing Communicationsnosmall,marketing,digital,business,consultantsThis episode looks at how marketing your own business can restrict business growth. Even if you're a marketer yourself !http://www.blogtalkradio.com/moondogpodcast/2014/02/03/working-with-your-email-listManagementhttp://www.blogtalkradio.com/moondogpodcast/2014/02/03/working-with-your-email-list/#commentshttp://www.blogtalkradio.com/moondogpodcast/2014/02/03/working-with-your-email-listMon, 03 Feb 2014 20:59:05 GMTWorking with Your Email ListApologies for the rant at the start of the show. I've been very upset with people on Facebook. But I guess that's the way it goes.  00:22:00Online Marketing CommunicationsnoApologies for the rant at the start of the show. I've been very upset with people on Facebook. But I guess that's the way it goes.