Kyle M.K is the author of of The Economics of Emotion. He's a branding loyalty expert who specializes in conflict resolution. While working with and studying industry-leading companies like Apple, Disney, The Ritz-Carlton, and Starbucks, he observed the extraordinary potential of using emotion in business. As a consultant, he introduced those same principles into the business world at large, with successful applications in hospitality, product development, entertainment, and retail.
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