Ken Rutsky is an author, blogger, keynote speaker, and B2B marketing consultant with over 30 years of industry experience. A renowned specialist in achieving and growing market leadership, he has advised a range of B2B companies, including Cisco, FireEye, Lee Hecht Harrison, and such venture capital funded high-growth startups as Jumio and Skyhigh Networks. His new book isLaunching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades, and Ignite Movements. Learn more at kenrutsky.com.
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