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Effects of Business Etiquette on Employee Satisfaction and Retention

  • Broadcast in Business
Cynthia Lett

Cynthia Lett


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Cynthia Lett, Executive Director of the International Society of Protocol & Etiquette Professionals and The Lett Group and Jennifer Brown, Owner of PeopleTactics, LLC, discuss the nuances of business etiquette and appropriate social skills to the success of businesses in general and small businesses in particular.   We will focus on specific social skills that affect employee job satisfaction and thus lengthy retention with the organization.  The cost of losing an employee due to interpersonal conflicts is high and the public relations factor is even higher and more critical.  


Jennifer Brown is the founder of PeopleTactics LLC and is devoted to helping small business owners implement solutions to prevent Human Resources (HR) problems that can drain them of their time, money, and energy. Small business owners work with Jennifer to help them build stronger employee relationships, understand and comply with employment laws, establish strategies and policies, and set up easy-to-use HR systems to consistently avoid problems.

Highlights from Jennifer’s 25 years in Human Resources include:

  • Undergraduate degree in Business Management and an MBA, both with concentrations in HR and Organizational Development.
  • Earned and maintains the Senior Professional in Human Resources (SPHR) certification.
  • Held a variety of Senior Leadership Human Resources roles at Freddie Mac.
  • Senior and Staff Consultant at Anderson Consulting (Accenture).
  • Adjunct faculty member at the University of Maryland's Robert H. Smith Business School; developed and taught Human Resources, Employment Law, and Organizational Development courses.
  • Works with many small business owners—including start-up, existing, and mature businesses—to help them establish and maintain their HR practices.