Aroc is the West Coast’s heir-apparent for the next multi-talented hip-hop freshman. Hailing from Inglewood, California and going to school in Venice, Aroc’s come-up has been years in the making — his attention squarely on quality output to his work. Roc’s roots are humble — raised singlehandedly by his mother, he came to rapping at age 16, eventually linking with Nieman Johnson (YFS, 300 Entertainment) in 2004. Years of developing his sound and voice have grown him into a presence primed to take on the upper echelons of the rap game. His hustle shows in his early social media numbers, already sitting at 2k followers on his soundcloud and 3.7k on instagram. Reaching his stride in 2015, Aroc has been featured on Eric Bellinger’s “Turn Down For You,” and “Gina,” in addition to featuring the magnificent Jhene Aiko on his own record, “Team Us,” with a full-length debut album and myriad projects on the way in 2016.