Avant is a name that has been used in the context of being original or innovative but the singer/songwriter from Cleveland has transformed the word into a powerhouse brand. Since breaking out on the music scene with his first platinum hit singles, “Separated” and “My First Love”—he has been on a non-stop journey having released seven albums in the last 15 years.
Avant has toured with some of the biggest names in the R&B world from Joe, Jagged Edge and Keith Sweat. He is preparing for the new album release, The VIII in September 2015. This spring he released the debut single from the album, “Special” which is romantic song that breathes new life into love and commitment.
Luke Christopher isn’t about to wait around for anybody. Instead of relying on singers or producers, the Los Angeles rapper can belt out a hook with the best of them, and he remains an accomplished producer and beat maker in his own right. On his two new EPs YSTRDY and TMRW for ByStorm Entertainment/RCA Records, his singular vision only starts to unfold, encompassing airtight rhymes, cinematic storytelling, keen wit, and a little bit of wisdom.
Growing up in the San Fernando Valley, music surrounded Luke. At a young age, his father turned him on to the likes of Elton John, U2, Michael Jackson, and Stevie Wonder. However, hip-hop found him one Christmas when 2Pac’s All Eyez On Me sat under the tree. In high school, he converted the bottom bed of his bunk beds into a makeshift studio. There, he taught himself how to rap, sing, and compose beats. By his seventeenth birthday, he was ready to be properly heard, and major labels clamored for this strangely soulful and emotionally expansive style.