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With the birth and rise of the internet there have been many gains, losses, and shifts. No industry has had to shift like the music industy. Before its birth the plan of action was set in place for decades. Make a record. Sell the record, so you can tour and play live shows. Now the whole thing has been flipped. the plan of action now is. Put together as many shows as you can. Get on as many stages as you can. So you can turn a fan base into a record buyer. And sell t-shirt. A whole lot of t-shirts. Bassman Pep takes me through how he builds so many shows. and pushes a seemingly endless stream of live events. PUSH