Why You Should Care About Birthdays

Michael Frankel is a serial entrepreneur with a focus on business to consumer (B2C) companies.  His companies focus on driving acquisition, both on a local and national level in a way that simultaneously acquires new customers, increases spend from existing customers, and grows brand loyalty.  His most recent endeavor, HULEDET, enables companies to reach out to consumers around their birthday and other personal milestones, enabling these companies to acquire not just a customer, but a brand loyalist.