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Creating a Personal Brand

  • Broadcast in Business
Manhattan Chamber of Commerce

Manhattan Chamber of Commerce


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On October 26 my guest will be Desiree' Kinney, the Agency Recruiter and Relationship Director for MassMutual New Jersey-NYC  where she is hiring and developing top talent in financial services. She began her career at the likes of Merrill Lynch and TD Ameritrade. After obtaining her Series 7 and 66 licenses in 2008, she discovered her passion for financial services.

Desiree’ is proactive in women’s non-profit work, mentors college students, and has aided a few start-up businesses with strategy and relationship building. She is a Special Committee Member of Savvy Ladies and a Career Panelist for Rutgers. Desiree’ has a passion for giving back to the community and currently is an active member of the MassMutual New Jersey-NYC local charity Bikes 4 Kids where she has passionately supported sponsorship and fundraising efforts.

Desiree’ was highlighted in a SEI Investments feature entitled “Why Your Firm Needs a Full-Time Marketing Professional” on the significance of marketing in the financial industry to build your brand recognition and to remain a competitive leader. Desiree’ was also interviewed by Candid Career in association with Rutgers University on personal branding, relationship building, and career development. She was also interviewed by NJ.com for the feature “From Rutgers to Wall Street” on her transition from Rutgers University to working on Wall Street today. Most recently, Investment News conducted an interview on women investors for INTV. Desiree’ also is a regular co-host on Brooklyn Savvy TV and Princeton TV. She hopes to inspire people to be the best “you” possible and to empower women to be the future leaders of our generation.