How Good Design Improves Marketing

Robbi Muir is a creative director/graphic designer with extensive experience in corporate communications, branding /identity programs, print and web concepts and brand management.   She has been responsible for the creative development of visual identities and brand oversight in a variety of environments, including professional & financial service firms, real estate companies, corporate, publishing and luxury/hospitality accounts.

Robbi has worked both on the client side and the agency side of the creative business in New York City since 1985.  Her clients have included American Express, Dow Jones/The Wall Street Journal, the AKF Group and Douglas Elliman Real Estate, and her agency experience includes Ogilvy Direct, Pace Advertising, RODE,  RTC Relationship Marketing and CDMi.   More recently she has worked directly as a design consultant with corporate clients, designing corporate identity packages, marketing print projects and websites.

Throughout her career she has been responsible for daily brand oversight as well as the continued evolution of a visual brand across print materials and digital media.   She has supervised the roll-out of branding efforts to ensure consistency and brand integrity.

Her experience includes a broad range of disciplines: print and web concept design and production, integrated marketing programs, client relationships, art direction of photography, scheduling and print production management to insure the highest quality in all the projects.  Although her professional design career began in print, for the last several years she has been designing websites for her clients as part of an overall integrated branding process.

Robbi holds a  BA in 20th Century Art from the University of British Columbia and a degree from the Vancouver School of Art in photography and graphic design.